Current:Home > StocksTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Horizon Finance School
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-14 20:15:17
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (5412)
Related
- Sam Taylor
- Man convicted in fatal 2021 attack of Delaware police officer
- Lake Erie breaks world record for most waterspouts in a 24-hour period, researchers say
- Urban battle from past Gaza war offers glimpse of what an Israeli ground offensive might look like
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Vanderpump Rules' Tom Sandoval Still Doesn't Understand Why His Affair Was Such a Big Deal
- This is how low water levels are on the Mississippi River right now
- Azerbaijan raises flag over the Karabakh capital to reaffirm control of the disputed region
- A White House order claims to end 'censorship.' What does that mean?
- Strong earthquake hits western Afghanistan
Ranking
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Banker who got into double trouble for claiming 2 meals on expenses loses UK lawsuit over firing
- Exonerated in 2022, men sue New Orleans over prosecution in which killer cop Len Davis played a role
- Myanmar’s military seeks to keep ethnic minority allies on its side with anniversary of cease-fire
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- DeSantis says US shouldn’t take in Palestinian refugees from Gaza because they’re ‘all antisemitic’
- Adidas, Ivy Park have released the final installment of their collaboration. What to know
- Millie Bobby Brown Reveals How Fiancé Jake Bongiovi Changed Her Stance on Marriage
Recommendation
Moving abroad can be expensive: These 5 countries will 'pay' you to move there
Colorado train derails, spilling mangled train cars and coal across a highway
Prepare to Be Blinded By Victoria Beckham's 15 Engagement Rings
Miss Saturday's eclipse? Don't despair, another one is coming in April
Stamford Road collision sends motorcyclist flying; driver arrested
What Google’s antitrust trial means for your search habits
Kim Ng, MLB’s 1st female GM, is leaving the Miami Marlins after making the playoffs in 3rd season
After her partner's death, Lila Downs records 'La Sánchez,' her most personal album