Current:Home > reviewsAdidas finally has a plan for its stockpile of Yeezy shoes -Horizon Finance School
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-12 04:48:34
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (6851)
Related
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Bar struck by Maine mass shooting mourns victims: In a split second your world gets turn upside down
- AP Week in Pictures: Latin America and Caribbean
- From country to pop, 2014 nostalgia to 2023 reality — it’s time for Taylor Swift’s ‘1989'
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- AP Week in Pictures: North America
- Maryland Supreme Court posthumously admits Black man to bar, 166 years after rejecting him
- Kentucky Supreme Court strikes down new law giving participants right to change venue
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Javelinas tore up an Arizona golf course. Now some are arguing about its water use
Ranking
- Trump issues order to ban transgender troops from serving openly in the military
- China shows off a Tibetan boarding school that’s part of a system some see as forced assimilation
- NYPD tow truck strikes, kills 7-year-old boy on the way to school with his mom, police say
- Sofia Richie Makes a Convincing Case to Revive the Y2K Trend of Using Concealer as Lipstick
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- And the First Celebrity Voted Off House of Villains Was...
- New labor rule could be a big deal for millions of franchise and contract workers. Here's why.
- Mikaela Shiffrin still has more to accomplish after record-breaking season
Recommendation
Sonya Massey's father decries possible release of former deputy charged with her death
GDP surged 4.9% in the third quarter, defying the Fed's rate hikes
Cost of repairs and renovations adds thousands of dollars to homeownership
UN chief appoints 39-member panel to advise on international governance of artificial intelligence
Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
Survivors of deadly Hurricane Otis grow desperate for food and aid amid slow government response
Jay-Z Reveals Why Blue Ivy Now Asks Him for Fashion Advice
Cost of repairs and renovations adds thousands of dollars to homeownership